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Amazon Kindle Economics titles   Print 
Written by Wei-Jing Zhu  
Thursday, 28 February 2008
Notes from interesting titles in the area of economics and innovation.

Economic Facts and Fallacies - Thomas Sowell
just as interesting as his earlier titles

The Logic of Life, Tim Harford
Another wonderful popular economics title

Predictably Irrational, Dan Ariely
first popular rendition of "behavioral economics" applied to life issues

Clayton Christensen series
Innovator's Dilemma
Innovator's Solution
Seeing What's Next: available as audiobook on NetLibrary

Entrepreneurial Eocnomics - Alexander Tabarrok
how new start-ups claim new approaches to every area of civic life

All marketers are liars: Seth Godin
that people seek stories rather than anything else.

Adam's Fallacy, Duncan Foley
that is, Adam Smith's assumption that selfish motivation is the true solution to societal problems

Whoever Makes the Most Mistakes Wins, by Richard Farson
Like the Chinese adage, Mr Tsai losing horse, you never know whether something turns out good or bad. Life is full of ups and downs, surprises that cannot be interpreted.

Made to Stick: Chris and Dan Heath
Two brothers, one Innovative educator and the other a business school professor, investigate what makes urban legends and the like stand out.

Jim Cramer's new book: Stay Mad for Life
address the bigger scale, beyond investing in stocks, to tax laws and business structures

Creative:
If ... series by Evelyn McFarlane
well presented version of the old "Book of Questions"

Psychology:
Authentic Happiness by Martin Seligman
- insight into the wisdom that moral character leads to deep happiness more than shallow pleasures.



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