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Written by Wei-Jing Zhu
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Wednesday, 26 December 2007
Microtrends, by Mark Penn, is a must-read in the line-up of Megatrends and Tipping Point. WLS has 12-hr audio CD version as well.The book considers various newly-developed segments of society, small yet focused groups, that are results of the new structure and rules of current culture. These will be the critical determinants of future trends. Strategies for dealing with and serving these people are critical in every sector that deals with people, including business, religious organizations, etc.Only registered users can write comments.
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| Last Updated (
Wednesday, 26 December 2007 ) |
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