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Written by Wei-Jing Zhu
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Monday, 30 April 2007
My notes while reading The Tipping Point. See also Wikipedia summary.The Tipping Point
notion of context.
reminded of the Chinese story of 1 drink, 2 share , 3 no water
leadership ,
human sensitive to context
Paul Revere- a connector
real estate agents for your business
mavens- price vigilante
gatherers of information
mavens are teachers, they leave the decisions to you
salesmen: build rapport quickly, persuaders, emotionally contagious
their enthusiam affects your emotions,
able to affect you from outside, via movement
Psychology test:
people who nod for other reason will more likely agree with a proposal, and shaking their head will reject it.
Sesame Street:
kids pay attention when they understand, and look away when they are confused.
they are able to mix fantasy and reality with no problem
problem:
jokes too hard on preschoolers: conceptually challenging
objects should have only one name
NB: does this mean that I shouldnt teach 2 languages to kids?
Blues Clues:
repetition is not really repetition for children who are exploring: they experience different layers of meanings for each repetition
implication of teaching physics to engineers: types of problem sets that a physicist may be bored with are not boring to beginning students
Stickiness:
Ideas have to be memorable and compel us to action.
Power of Context:
Broken window theory:
criminals are in tune to the tinest details of their environment.
people's sense of justice and faith in the system is tuned to the way that the cheaters are handled.
Just as the tax payers will refuse to pay tax if the cheaters are not punished, so criminals and even normal people will jump fares if MTA not serious about it.
Reducing the cost of police to catch petty crimes vs the cost to the criminal.
Idea that criminals are aware of their context is surpirsing to the theorists.
But in reality, everyone is extra sensitive to everything in their environment.
Bernard Goetz case.
Prison expt: the context of prison change people's behavior: the pacifist Guard becomes cruel, and the Prisoners really feel the lost of personhood.
NB: this shows that people like me, under work stress, can be cruel to our children when we are in the position of power.
Our character, like honesty or generosity, is context dependent. Framed by the ease of cheating, honest people cheat. We tend to give easily to some people and not to others. Characters are not inherent traits.
Experiment with theology student about to give a talk on the Good Samarian: the deciding factor of whether they stop to help someone along the way is whether they are framed as "you are late" or "you have a few minutes", NOT whether their answer to the question: why they study theology.
NB: Of course, this study is skewed in that all theology students have similar degree of willingness to help, independent of their answers to the question. So really the only variable left is whether they are late. If they had allowed a broad range of students, then one would find a major fraction of theology students helping the guy out.
perception band width
aural 6, memory 10
relationship 150
GoreTex informal management
translator
marketing
ex
airwalk
teen suicide, traffic accident, teen smoking
coolness, imitation, permission
contagious is personality of the messenger,
stickiness property of the message
peer pressure more than parenting
effects of bad coke; more psychological than real
ITT dominate IRA - marketing to teachers , and they teach. maven.
Lexus extra care for initial owners, who are car enthusiasts.
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Duncan Watts criticism
Written by wjzhu on 2008-01-30 10:21:38
http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast_Printer_Friendly.html |
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