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Acknowledgments |
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Introduction: Why Economics Trumps Common Sense |
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| I |
Sex, Drugs & Rock 'n' Roll: Economics Really Does Apply to Everything |
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| 1 |
Sex: Can You Have Too Much of a Good Thing? |
3 |
| 2 |
Illegal Drugs: It's the Economy, Man |
8 |
| 3 |
Risky Business: Why Most Teenagers Don't Act Like Economists |
17 |
| 4 |
Sports: Better Than Sex |
23 |
| 5 |
Music: The New Economy's Robber Barons |
31 |
| 6 |
Food Fights: Helping Lame Ducks Waddle |
38 |
| II |
What Governments Are Good For: Public Goods, Externalities, and Taxes |
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| 7 |
Infrastructure: But I Never Travel by Train |
49 |
| 8 |
Scoreboard for Energy Taxes: Industry 5, Environment 1 |
59 |
| 9 |
Auctions: Call My Bluff |
69 |
| 10 |
Tax Incidence: Only People Pay Tax |
76 |
| 11 |
War Games: A Government's Gotta Do What a Government's Gotta Do |
81 |
| III |
New Technology: How Business Is Coping with Change |
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| 12 |
Movies: Why Subtitles Need Subsidies |
91 |
| 13 |
Networks: "The Program Has Unexpectedly Quit" |
96 |
| 14 |
The Internet: The Economics of Dot-Bombs |
104 |
| 15 |
Industrial Change: Creative Destruction |
112 |
| IV |
There's a World Out There: Globalization Isn't All Globaloney |
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| 16 |
Disease: No Man Is an Island |
123 |
| 17 |
Multinationals: Sweatshop Earth? |
131 |
| 18 |
Immigration: The Missing Link |
139 |
| 19 |
Demography: The South Has the Last Laugh |
148 |
| 20 |
Development: The Triumph of Fashion |
153 |
| V |
Life, the Universe & Everything: Macroeconomics |
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| 21 |
Japan: Kogaru versus One-kei, or Why Tokyo's Teenage Fashions Matter |
161 |
| 22 |
Inflation: Targeting the Sleeping Beast |
172 |
| 23 |
Defense Spending: Farewell to the Peace Dividend |
178 |
| 24 |
Weather: Why Economists Care About the Sex Life of Pigs |
184 |
| 25 |
Work: Why Do It? |
190 |
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Epilogue: In Praise of Economics |
195 |
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Ten Rules of Economic Thinking |
221 |
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Glossary |
228 |